Farmaciasdirect awarded Best Retailer of the Year 2024 in the Pharmacy and Parapharmacy category

Among the award winners were McDonalds in the Quick Service Restaurants category, Ikea in Furniture, Home Decor and Home Textiles, Mango in Fashion and Farmaciasdirect in the Online Pharmacy and Parapharmacy category.

Barcelona hosted the Retailer of the Year Awards ceremony, voted for by consumers themselves, which recognises companies from the online and offline retail world for the high-quality, distinctive service they offer consumers across the country.

This was the thirteenth edition organised by Retailer of the Year, a retail-specialist organisation, together with customer relationship consultancy Qualimetrie, bringing together well-known companies such as El Corte Inglés, Brico Dépt, Porcelanosa, Farmaciasdirect, Primark and Eroski, all nominated in their respective categories for Best Retailer of the Year 2024.

Which companies received awards

In this edition, which received more than 76,600 consumer votes and featured a total of 234 retailers across 58 different categories, standout winners included Wallapop in Second-hand Shops and Platforms, Fnac in Books and Music, and Yves Rocher in Natural Cosmetics.

The awards ceremony also included remarks from Antonio Campos Garrido, CEO and founder of Farmaciasdirect, who collected for the second year running the recognition as Best Online Retailer of the Year in the pharmacy and parapharmacy category, where he highlighted: "It is very rewarding for this project to be recognised and valued by consumers, because what began as a dream is now being made a reality with the help of our customers".

Recognition from consumers

What undoubtedly sets these Best Retailer of the Year awards apart is that the people behind the votes are not a panel of judges, but consumers who, based on their shopping experience, recognise aspects such as fast delivery, product and service quality, accessibility and differentiation from competitors.

That is why companies such as Brico Dépt, Decathlon and the previously mentioned Farmaciasdirect, whose business model focuses on bringing the service of a physical pharmacy to the online channel and offering personalised advice from its team of pharmacists who are experts in different health categories, have once again received the Best Retailer of the Year Award this year.

An award that highlights Customer Engagement, companies' efforts to provide a high-quality, distinctive service and their commitment to meeting consumer needs.