Consumers choose Farmaciasdirect as the best online pharmacy and parafarmacia of the year

The Commerce of the Year Awards recognise each year the companies most voted for by consumers, taking into account user opinions and factors such as customer service, shopping experience, trust and the quality of the service provided. The winners of this year’s edition were announced at a gala held at the Hotel Alexandre Fira Congress in Barcelona on Tuesday afternoon, where companies such as Farmaciasdirect, Lidl, Worten, Leroy Merlin, Decathlon, Ikea, C&A, Kiabi, Wallapop and El Corte Inglés, among others, stood out.

This year’s edition was divided into 58 categories, 36 of them related to physical retail and the other 22 focused on the online sector. Across all of them, more than 100,000 consumer votes were recorded. As the organisers explain, “the Commerce of the Year trophies are currently a major tool for consumer research across the different retail sectors. They are synonymous with assurance, quality and trust for consumers, as they faithfully reflect their voice. For brands, obtaining the seal allows them to gain greater visibility and awareness when reaching potential customers. For retailers, thanks to the results gathered from the voting, they can better understand their customers’ shopping habits, understand their behaviour and apply actions aimed at improving their satisfaction”.

In this 14th edition, Farmaciasdirect received a special mention for being chosen by consumers for the third consecutive year, the number 1 online pharmacy in Spain, which was the winner in the Pharmacy and Parafarmacia category. Its founder and CEO, Antonio Campos, emphasised that “for us, receiving this award is especially meaningful for the work of our entire team, since it is recognition that comes directly from consumers themselves”.

In Campos’s words, “working in eCommerce should offer the same guarantees as shopping in a physical store, but with the speed and usability that the online world brings. Our mission as pharmacists is to help society improve its wellbeing, and this recognition shows us that the path we started 10 years ago was the right one”.

A seal awarded by customers

The Commerce of the Year seal awarded to brands represents “trust, quality and reputation, and is a true reflection of the customer’s voice”, according to the organisers. In this edition, a total of 62 awards were presented, recognising Best Company of the Year, Best Online Company of the Year, Best Franchise of the Year, Best Customer Experience, Best Customer Support and Best Retail Company 2025.

According to Maribel Torres, general director of Commerce of the Year in Spain, "this year’s Commerce of the Year Awards have been very well received by brands, and we have had a magnificent day with all the experts linked to the retail sector".